The Good, The Bad and The Ugly, an animated comic that promotes cardiovascular health.

To increase knowledge and information about the causes and risks of cardiovascular diseases, the American biotech company Amgen launches the campaign ‘The Good, the Bad and the Ugly’, an original animated video inspired by this famous western that in a playful and didactic way, it encourages heart-healthy lifestyles to promote prevention among the population.

In almost 3 minutes of animation we will meet “El Bueno”, who through his good lifestyle habits and following medical advice must fight and imprison “El Malo”, who represents LDL cholesterol, to prevent “The Ugly”, the heart attack, destroy everything in its path. Will he get it?

The illustrations have been made by June Illustration illustrator, Pablo Alcalde and the animation has been carried out by the Animation Studio Novi Animation.